perm_phone_msgUNDER ATTACK? S.O.S. LINE 0114 354 0054

Top Categories


Top Voted
Sorry, there is nothing for the moment.

Align’s Bid to Raise £50,000 for Operation Smile

Dental Dental Industry Review today02/09/2021 2

share close

Align Technology’s UK and Ireland employees have organised a series of eight events in a bid to raise £50,000 for Operation Smile by the end of 2021. It starts with a convoy of Align team members, cycling an epic 921 miles from Land’s End to John O’Groats over 10 days from 11th – 20th September.

En-route the team will make pit stops at Invisalign practices from where they will also report their progress. The team of mixed ability riders have been training physically and psychologically to prepare themselves for the tough challenge they have set themselves.

Dan Parsons, Director of Marketing for the UK and Ireland, one of the ride participants explained: “We decided to embark on this cycling adventure as part of a major fund-raising initiative for Operation Smile, Align’s long-standing charity partner organisation, and for which we have enormous admiration for the work they carry out.

“According to Operation Smile, in the UK, babies are screened prenatally for a cleft lip or cleft palate. The first repair operation is done between 8-12 weeks, and the second at 8-10 months. As a result, afflicted children are able to go on to live a normal life.

“In resource-poor countries, infants born with cleft conditions have nine times the risk of dying within the first year of life. They may be rejected by their families or communities. They may be unable to feed or have problems speaking due to the hole in the roof of their mouth.

“We feel enormously privileged to be able to help people in the UK and Ireland achieve the smile of their dreams, and this initiative is a way we can help those world-wide who are less able to access the help they need to achieve a life-changing smile.”

Dr Maria Moore, Chair of the Board of Trustees, Operation Smile UK, said: “As a dentist myself, I have worked closely with Align and the Invisalign system for many years and I’m so thrilled to see this relationship with Operation Smile going from strength-to-strength.

“We have the perfect collaborative partnership thanks to the simple but beautiful synergy in our missions – transforming smiles and changing people’s lives. This phenomenal total of £50,000 (including £25,000 from the Land’s End to John O’Groats cycle ride alone) to be raised by Align’s UK and Ireland team this year will do just that.

“The team’s incredible efforts will help Operation Smile to positively transform the lives of hundreds of children with cleft lip and cleft palate conditions all over the world. On behalf of our patients and their families, I cannot thank Align enough for what will be truly life-changing support. I wish the best of luck to all of the team taking part. Enjoy that pedalling!”

The charity cycle ride schedule runs as follows:

• 11 September: Set off from Land’s End to Bodmin – 65 miles
• 12 September: Bodmin to Whiddon Down – 57 miles
• 13 September: Whiddon Down to Wookey Hole – 76 miles
• 14 September: Wookey Hole to Ludlow – 100 miles
• 15 September: Ludlow to Chorley – 114 miles
• 16 September: Chorley to Carlisle – 100 miles
• 17 September: Carlisle to Cumbernauld – 109 miles
• 18 September: Cumbernauld to Fort William – 113 miles
• 19 September: Fort William to Dornoch – 107 miles
• 20 September: Dornoch to John O’Groats – 80 miles

Other fund-raising initiatives the Align team members have signed up for include five people taking part in The Great North Run, two contestants participating in an Iron Man competition in Finland, and another who is embarking on a three-day trek in the Lake District.

Company-wide activities include a sweepstake on the European Football Championships, a charity auction, General Manager Car Wash and a comedy night at the organisation’s sales conference.

Dan Parsons added: “Align Technology has supported Operation Smile worldwide for a number of years and donated over $2.5 million to date, sharing a simple yet powerful synergy in mission: to transform smiles and change lives.

“If you would like to follow the team’s progress and help support them in achieving their goal of raising £25,000 from the cycling challenge, please go to

See the original article here: Dental Industry Review

Written by: Dental Industry Review

Rate it
Previous post

Similar posts

Designed by Cloud Boffins